Recently, the 19th meeting of Supreme Court mandated Committee on Content Regulation in Government Advertising (CCRGA) was held.
What is CCRGA?
- As per the directions of the Supreme Court on 13th May, 2015, the Government of India on 6th April, 2016 had set up a three member body consisting of “persons with unimpeachable neutrality and impartiality and who have excelled in their respective fields”, to look into content regulation of government funded advertisements of all media platforms.
- As per directions of the Supreme Court, states are mandated to set up their respective three member committees on Content Regulation of Government Advertisements. Karnataka, Goa, Mizoram and Nagaland States have already constituted state-level Three Member Committees. The State Government of Chhattisgarh has given its consent to the Central Committee to monitor the content of their government advertisements.
- Under the Supreme Court’s guidelines– “the content of Government Advertisement should be relevant to the government’s constitutional and legal obligations as well as the citizen’s right and entitlements”.
- The Supreme Court has also observed that –
- Advertisement materials should be presented in an objective, fair and accessible manner and designed to meet the objectives of the campaign,
- Advertisement materials should be objective and not directed at promoting political interests of ruling party,
- Advertisement Campaigns be justified and undertaken in an efficient and cost-effective manner, and
- Government advertising must comply with legal requirement and financial regulations and procedures.